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Landkarte Strategie
e-learning module

ROADMAP STRATEGY - THE ART OF STRATEGIC THINKING

Clarity in thinking leads to clarity in action!

In today's dynamic and competitive business environment, a smart and well-thought-out strategy is critical to an organization's long-term success and survivability. But what exactly is strategy? What are its core elements and how can it help organizations achieve their goals?

In this e-learning module, you will develop a clear understanding of what is important in the strategic management of an organization. We will introduce you to a strategic navigation system that will help you efficiently and effectively manage your organization's strategic direction, structure, and processes. You will receive concrete and effective tools that will be of use to you in your strategic work.

TARGET GROUP

All members of an organization who want to deepen their knowledge and develop their skills in strategic planning.
AREA
Managing a Business
TRAINER
Prof. Dr. Daniel Keller
LEARNING TIME
approx. 2 ½ hours
LANGUAGE

germany (1) 

 

AFTER COMPLETING THIS MODULE YOU WILL ...

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Know the relevance as well as functions, different types and functions of a strategy and when addressing strategies is important.
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Understand that strategy is much more than a concept - it is the heart of successful organizations.
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Gained new insights and strengthened your strategic thinking skills.

YOUR LEARNING CONTENT

We will provide you with knowledge and concrete tools on these topics:

Chapter 01:

Introduction

  • The relevance of strategy

Chapter 02:

Definitions and background

  • What does strategy mean?

  • Functions of a strategy

  • Types of strategies

  • Formal and content-related aspects of a comprehensive strategy definition

  • What characterizes a good strategy

  • Typical mistakes in strategy development

Chapter 03:

Strategy and its interrelationships

  • The Helicopter View: The General Management Model

  • Strategy in the Integrated Management System

  • Organizational purpose and mission as guardrails for strategy

Chapter 04:

Strategic navigation system and key variables

  • Strategic navigation system - navigating through the system levels

  • Liquidity as a control variable

  • Control variable success

  • Current success potential - Customer problem

Chapter 05:

Quiz

  • The great strategy quiz

Chapter 06:

Conclusion and next steps

„Strategies are at the heart of many years of success. They navigate us safely through change, promote innovation and help to deploy resources in a targeted manner. Via a clear strategic direction, you are strong, flexible and ready for any challenge.”

Daniel Keller
Prof. Dr. Daniel KellerYour trainer
Are you interested in this module or other e-learning modules? We would be happy to send you further information and a test account on request.

Phone: +49.228.38 75 80 264

E-mail: eAcademy@keller-partner.de